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![On February 22, exactly a year after she hosted her first day-to-night retreat, ‘The ARK’, the Grammy-nominated singer-songwriter, Jhené Aiko Efuru Chilombo, launched her highly anticipated product-based spiritual brand, ‘The ALLEL’, offering happy customers a large variety of sound bowls as well as a jewelry line.
Two things about the songstress @jheneaiko : one, she is the physical representation of sound healing therapy, and two, she masters the art of speaking in codes. A Living Light, Eternal Love. This is what the letters in ‘ALLEL’ stand for. Back in March 2022, for the first time, the W.A.Y.S. singer officially introduced her product-based spiritual brand ‘The ALLEL’ in an Instagram feed post. The picture shows a dark symbol on a white background. The symbol represents two fishes intertwined together, which we easily assume derives from the zodiac sign Pisces, honoring Aiko’s very own Sun and Moon sign. “[It] represents balance, protection, and divine guidance,” she writes.
Although Instagram feed posts dedicated to ‘The ALLEL’ products were rare before the launch of the brand (and its dedicated Instagram page), Jhené Aiko has always been open to sharing glimpses of the project she was working on via her stories. Several times before and throughout the months that followed said introduction post, she revealed many pictures and videos of gorgeous crystal sound bowls, and of herself wearing an ‘ALLEL’ necklace, hinting that an exciting launch was on the horizon.
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To purchase your ALLEL Sound Bowl, visit gotoheal.com and follow @allelbyjheneaiko to stay in touch with The ALLEL.
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